4-1.1 Module 4 Overview: Evaluation and Risk Management

来自 University of Illinois at Urbana-Champaign 的课程
Digital Media and Marketing Strategies
1150 个评分
University of Illinois at Urbana-Champaign
1150 个评分
课程 5(共 7 门,Specialization 数字化营销
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.


  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising