4-1.2 Measures of Campaign Success: Web Analytics



Mobile Marketing, Social Media, Planning, Digital Marketing


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I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.


  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media