4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety

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Mobile Marketing, Social Media, Planning, Digital Marketing

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H
May 24, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

DA
Nov 16, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

从本节课中
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

教学方

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    Mike Yao

    Professor of Digital Media, Department Head

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