Welcome.
In the previous part of our mood communication ethics,
we talked about the basics of communication ethics.
Recurring dilemmas in our field, classic examples of conflicting values, and
of course, consequentialism.
But in this part of our course,
I would like to talk with you about the issue of media governance.
Media governance refers to all processes of governance, or media landscape.
Informal, internal to the organization, or external, that try to govern, in other
words to rule, regulates, facilitates, monitor and influence, media behavior.
It is the simple words in the entire system of rules and regulation.
An informal societal, ideological, and
economical processes that influence the behavior of our media,
or actually I should say it influences the people behind our media.
The people that make, facilitate, and distribute messages,
they create our media landscape.
From time to time in place or place, the look and
feel of our media system may vary because of exactly this.
The people behind it have different views, expectations, and norms.
What they should do and what the role of media in society should be.
Ideas on the ideal role of media are plentiful.
Some see the media as an instrument of information for the government.
And some see it as an ideal tool to educate and uplift the masses,
to make a smarter, better, or more likely to reach religious ideal.
And perhaps, media are merely channels to be used by people who
need a platform to reach a larger audience.
Or smart means of powerful people to make us buy things and
be productive in society.
Others emphasize the entertaining world of the media,
that messages should distract and make our lives more pleasant.
Or perhaps media should be a power upon themselves, and serve as an unofficial
institute for our democracy, counter weighing the power of the ruling elite.