Introduction to Media Governance

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来自 University of Amsterdam 的课程

Media ethics & governance

12 个评分

University of Amsterdam

Media ethics & governance

12 个评分

Media Ethics and Governance About this course: This course explores some of the basic theories, models and concepts in the field of media ethics. We will introduce influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use, and we will elaborate on existing ethical norms for media professionals. After following this course, you will be able to reflect on ethical dilemmas and develop a well-substantiated argumentation for ethical decision making in a variety of media-related contexts. Upon completion of this course, students should: • have knowledge of the history and development of perspectives on media ethics; • have knowledge of the dominant theoretical approaches and concepts; • be able to use this knowledge to develop a well-substantiated argumentation

从本节课中

Media Governance

In this part of the course we will discuss the developments of ideas on media governance. Media Governance refers to the entire system of rules and regulation and informal societal, ideological and economical processes that influence the behavior of our media. We will start with some basic models and then give an overview of the (historical) roots of modern governance models.

Introduction to Media Governance3:07

A Basic Model of Media Governance3:55

与讲师见面

Rutger de Graaf
PhD
Graduate School of Communication Science
Damian Trilling
Assistant Professor
Department of Communication Science
Lotte Salome

Department of Communication Science
Sandra Jacobs
Assistant professor
Department of Communication Science
Annemarie van Oosten
Assistant Professor
Department of Communication Science

Welcome.

In the previous part of our mood communication ethics,

we talked about the basics of communication ethics.

Recurring dilemmas in our field, classic examples of conflicting values, and

of course, consequentialism.

But in this part of our course,

I would like to talk with you about the issue of media governance.

Media governance refers to all processes of governance, or media landscape.

Informal, internal to the organization, or external, that try to govern, in other

words to rule, regulates, facilitates, monitor and influence, media behavior.

It is the simple words in the entire system of rules and regulation.

An informal societal, ideological, and

economical processes that influence the behavior of our media,

or actually I should say it influences the people behind our media.

The people that make, facilitate, and distribute messages,

they create our media landscape.

From time to time in place or place, the look and

feel of our media system may vary because of exactly this.

The people behind it have different views, expectations, and norms.

What they should do and what the role of media in society should be.

Ideas on the ideal role of media are plentiful.

Some see the media as an instrument of information for the government.

And some see it as an ideal tool to educate and uplift the masses,

to make a smarter, better, or more likely to reach religious ideal.

And perhaps, media are merely channels to be used by people who

need a platform to reach a larger audience.

Or smart means of powerful people to make us buy things and

be productive in society.

Others emphasize the entertaining world of the media,

that messages should distract and make our lives more pleasant.

Or perhaps media should be a power upon themselves, and serve as an unofficial

institute for our democracy, counter weighing the power of the ruling elite.

For the scope of this MOOC,

it will be too much to cover all ideals on the role of media in society.

In our course Introduction to Communication Science,

we covered this topic in more detail.

For now, it's important to realize that our system of media governance is often

the outcome of all kinds of expectations of the role of media in society.

Governance is merely a way of making sure that media fulfill that ideal role.

In the following clips, we will therefore start with a basic

modal of media governance before moving on to the the early and

early modern historical models and this is needed to explore

the start of the dominant theories of today, where we will end.

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