Welcome to your final module on the native advertising course. In this module, we'll watch two pre-recorded webinars from experts at Taboola. The first webinar's on how to use the Taboola platform. Given all that you've learned in our specialization up until this point, you should be able to follow right along. You should know about lookalike audiences and custom audiences. If you need a review, check out our social media course, and our search course. We cover both in both courses. One note for this webinar that we'd like to address before you watch is about placing a pixel. The webinar today starts with instructions about how to place a pixel. As you recall, a pixel is a piece of code that lives on a specific website to track specific actions that occur on that site. Here Taboola uses this tracking technology to track conversions. And broader actions that consumers take on your site, as a result of seeing your native ads. While it's highly recommended and compulsory for some of the features inside of Taboola such as retargeting, it's not required. And if you don't have access to your site, you can still indeed get started with Taboola. You can use it to drive traffic to your website without pixels. The second webinar you watch is on creating content that converts. It's on generating your own native content. This is when a business generates their own content to host natively on publisher sites. This content is usually news-like in nature, and it strays from the TravelPony and Ozo examples we walk through in this course. TravelPony, for instance, looked at seeding blog reviews from other websites and amplifying those blogs via native advertising. A content-creation strategy, however, is very different. It's a lot like the Chipotle example we went over in the case study. Chipotle CEO wrote a piece of content, and put that piece of content right on the Huffington Post. The links to both webinars are in the Reading section for this week. We hope you'll enjoy getting to learn the platform. But if you have any questions, feel free to reach out to Taboola support at support@tabula.com. Or you can visit the Help Center directly on Taboola's website. Thanks again for being a part of this native advertising course.