Embrace the present and build the future

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来自 Rutgers the State University of New Jersey 的课程

New Technologies for Business Leaders

51 个评分

Rutgers the State University of New Jersey

New Technologies for Business Leaders

51 个评分

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

从本节课中

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

Embrace the present and build the future6:48

Leading for innovation9:11

Knowing and loving your customer8:03

The human factor4:06

How to get business and IT right?12:28

与讲师见面

Mark Mueller-Eberstein, Dipl. Kfm.
Instructor of Professional Practice - Faculty
Rutgers Business School

[MUSIC]

As we have discussed the general direction of digital

transformation, and how we can lead successfully,

our organizations into and with this time of change.

We would dive deeper into the newest technologies, and

how they would impact us and our businesses.

If we like it or not, we are already fully immersed in this industrial revolution.

It is up to us if we are taking an active role in leveraging the opportunities or

let others develop and deliver the solutions and

engagement models our current and future customers will appreciate and use.

I will remind you of the technologies you should be familiar by now, and

provide you with an overview of the new and

future technology trends that will transform your business tomorrow.

Over the last decades,

we have seen the transformation potential of the first technology waves.

And notice this,

how every transformation appears to happen faster than the previous one.

We have seen how technology vendors have come and gone.

But the technologies themself, and the capabilities they bring to our customers

have only grown, and merged into synergistic experiences.

Think about the Internet.

Connectivity is now everywhere.

Online is really the first engagement with our customers, even for

companies like Home Depot, a traditional home improvement retailer.

The CEO just mentioned again that

their first customer touch is a digital experiences.

We talked earlier about the consumer realization of IT.

Sophisticated information technology capabilities are available for

nearly everybody, small and big organizations and individuals.

These IT capabilities are available to everybody with cloud computing.

Small startups can compete now with the largest organizations and business models.

Social media has transformed how we are communicating and interacting.

How we consume media, news, advertising, and

even recruiting, are driven by Facebook and LinkedIn.

Chat has moved from MSN Messenger and ICQ in the late 90s to Skype and WeChat.

Chat box and customer service engagement through chat environments are now

absolutely normal in many, many business scenarios.

And collaboration towards every place and travel and

real offices in many instances already.

And last but not least, of course mobile communication.

We have, on this planet,

now more mobile phones active than people, always connected.

SE Internet, cloud computing, and mobile tech have transformed our societies,

including how we manage and market. >> The now emerging technologies

will build on those initial revolutions and accelerate each other.

It will transform our business world faster and faster.

So let's look in some of those future trends.

Everything is going to be connected.

We will have mobile work and remote access.

Internet access is going to be everywhere.

The data and the capability is in the Cloud.

We see autonomous driving, the Internet of Things,

omnipresent computer fabric around us with ambient intelligence.

In more systems we see natural language processing and natural language

understanding, combined with machine learning and artificial intelligence.

And last but not least, Blockchain technology is going to be a key driver.

It is not only the technologies themselves though, it is how we are using them and

who is adopting them, making decisions and creating value models.

So here's some other key trends to watch,

to put this in perspective.

In 2020, 50% of the global workforce will be those millennials.

Those people that cannot remember a time without the Internet.

We see super apps like We Check in China create end-to-end business experiences,

from checks to payment.

The peer-to-peer market that started out as a file sharing ultimately

created the sharing economy, with Airbnb and Uber.

And the collaboration economy,

where we have Kickstarter, Indiegogo and even the Blockchain based ICO models now

that are connecting resources with innovative environment.

The Internet of Things will continue to grow and

provide more data than we can even imagine today.

In our cities, our cities and our environment will become smarter

with sensors, cameras, and artificial intelligence.

Business and technology experts are pretty clear, the next big transformative

technologies include augmented reality and virtual reality.

The Internet of Things, big data,

artificial intelligence and block chain technology.

So in this course we will help you to understand what they are, how they

are changing the business and environment themself and in synergy with each other.

And, most important, how you can leverage the new technologies for yourself and

your organizations.

It's really hard bringing in all together.

Technology, leadership and innovation capability determine a business interest

success today, and even more tomorrow.

While there are lots of opportunities to learn,

gaining and keeping a realistic viewpoint is critical.

Events like the Expo World Series bring leaders from IOT, AI, and

Blockchain Technology together in one venue in collaborative conference.

And we see these topics on the top of the agenda in global business and

political events.

Like APEC Summit and the World Economic Forum doubles.

By taking this class,

you are demonstrating that you are one of those business leaders who gets it.

You are learning and envisioning, and I couldn't be more excited and thankful for

the opportunity to share, and also learn with you.

This class is designed to provide you with the framework and skills on leadership and

technology to create your own digital transformation journey.

As the technologies evolve, so will our discussions, as well as this course.

So your feedback and

suggestions are always highly appreciated, and very, very welcome.

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