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What is Internet of Things?

Course video 26 of 60

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

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课程、专项课程和在线学位均由全世界一流大学和教育机构的顶尖授课教师教授。

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