Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Benefits of a Competitive Content Analysis
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您将学习的技能
Keyword Research, Marketing, Content Marketing, Mathematical Optimization
审阅
HG
Jun 03, 2016
While the content of the course is great, issues with how the assignments are graded need to be resolved. I'd recommend to other students to do their assignments well in advance.
AZ
Dec 04, 2016
I've lot studied, Thanks to Coursera allow me to tried this course, This is great Course for everyone who want dedicated their self into SEO thing more professional.
从本节课中
Advanced On-Page SEO
Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content.
教学方
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
