Great, now that you know that we have some themes to be able to work with, we can start to move into the brainstorming phase or ideation phase of design thinking. Where we begin to take those themes and really narrow down what it is that we want to solve for. Because, remember, this problem that we're solving is rather large. When we begin to look at the contributing factors through the deep insights we've gained, we are more able to solve parts of the problem, perhaps more than one at a time to be able to roll up into that larger problem. So in design thinking we do that with the internal optimism that we talked about earlier. We create 'how might we' questions, or what if questions, because we like to maintain the attitude that, of course we can solve this problem, and we can likely innovate around this problem, but we just have to have that mindset. That spirit of optimism that really drives and sparks others to think outside the box. So how might we questions are really important, because they do plant a seed for brainstorming, innovation that may not have been present if we just solved the problem with a question like, can we do this? So 'how might we question' is created from the insights or themes that we're already looking at, and your team may have voted on one or two of the top themes, or insights that they actually wanted to go after. One that was most likely to delight, or one that was easiest to solve. Whatever you did to choose your top theme, you want to ensure that you create a 'how might we question' which can sometimes be tricky, that really allows you to get the creative juices flowing. To create that opportunity, to brainstorm solutions that are not just always practical, but sometimes fun. Here's an example, around dessert. So we like to start with a question, and we like to ensure that it's not too broad. So one brainstorming question might be, how might we redesign dessert? That's a pretty broad question. But then, another one might be, how might we create a cone to eat ice cream without dripping? That's pretty narrow. You're not going to get a lot of solutions, as you're beginning to brainstorm that one. But something that's just right would be, how might we redesign ice cream to be more portable? With that particular question, you're going to generate a number of solutions that solve that particular problem in a way that you wouldn't if you went too broad or too narrow. So this ideation phase is really important to create that collaborative spirit and embrace the collaboration. This is really where you begin to diverge. So as you have already seen, design thinking is really enormously divergent, and convergent, and in and out of that space you will go multiple times as you move through this process. This yes/and opportunity, creates that eternal optimism as you begin to brainstorm. We'll get into some of the rules of brainstorming in some of the next parts of the slides.