4.5 How to come up with the value proposition? Positioning maps

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来自 IE Business School 的课程
Positioning: What you need for a successful Marketing Strategy
315 个评分
IE Business School
315 个评分
课程 2(共 5 门,Specialization Marketing Strategy
从本节课中
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

与讲师见面

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing

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