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您将学习的技能

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

审阅

4.5(769 个评分)
  • 5 stars
    63.97%
  • 4 stars
    23.79%
  • 3 stars
    8.32%
  • 2 stars
    1.95%
  • 1 star
    1.95%
SM
Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM
Feb 7, 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

从本节课中
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

教学方

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    Ignacio Gafo

    Professor

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