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您将学习的技能

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

审阅

4.5(374 个评分)
  • 5 stars
    237 ratings
  • 4 stars
    89 ratings
  • 3 stars
    39 ratings
  • 2 stars
    6 ratings
  • 1 star
    3 ratings

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

从本节课中
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

教学方

  • Ignacio Gafo

    Ignacio Gafo

    Professor

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