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The Introduction: The One Compelling Point

Like the Second Module of Business Writing, this module zeroes in on a practical formula for successful presentations. William establishes this structure, and then breaks down it down into modular elements, so the most complex presentations can be created easily, revised effectively, and delivered confidently. Still, no one-size-fits-all outline, no rigid set of rules, is capable of expressing your own personality and unlocking your own brilliance, and so William goes beyond the basic formula to teach you the secret ingredient to public speaking: creativity.

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