Loading...

1.6 Access to Markets & Customers

Course video 7 of 32

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

关于 Coursera

课程、专项课程和在线学位均由全世界一流大学和教育机构的顶尖授课教师教授。

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career