Audience Part 2 - Segmentation and Message Targeting

来自 National University of Singapore 的课程
Introduction to Public Relations
304 个评分
National University of Singapore
304 个评分
课程 1(共 5 门,Specialization Public Relations For Digital Media
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.


  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media