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Delineating the Market Segment

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.

加州大学戴维斯分校
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课程 3(共 4 门,市场调查 专项课程

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