[SOUND] Is it recording already? Hi. Nice to meet you. My name is Rodrigo Artunis, and I used to be Chief Marketing Officer for Sadvit Brazil. I still work Sadvit but I and know in an international assignment. I understand you will read my curriculum later on so I'm not going to bore you with my professional life. All I can say here is I am a marketer with many, many, many years of experience in pharma business. I know my stuff, I can tell you that. Let's get to the chase. My choice of deliverers with has the way to succeed with Opti. You see, if there is a product I know about, is Opti. I was the global product manager for its launch all over the world. I worked three years on it. I have seen all types of strategies in Over 50 countries so I know what works. I know what doesn't work. The key to succeed with Opti is to insure the patients keep taking the drug for as long as possible. The only way to make this happen is through a 360 degree approach toward the patient. I created a patient program that could do that based on five pillars. Rewarding, rebating, ready delivery, relationship and another one that I forgot, nevermind. To me, there is only one type of retailer that can do all that, It's the deliveries. The deliveries have the means to do that. They can manage it. The delivery of the product is straight to the customer's door and also provide the free treatment. I know they will pass along the extra discount to the patient. We don't have to worry about them putting these discounts to improve their margins. Furthermore, they can contact each individual client, each patient, and remind them it is time to buy the product for the next month. And keep them motivated through, phone calls, birthday cards and whatnot. Could it work? It does work! We did test markets, I'll tell you that. We did test markets with delivers, and the program showed we can double the sales by selling up. Through the deliveries We did the financial analysis and results are good, they are quite good. And everything was ready to be approved by my boss, Marcus, the president of the company. But then, Walter Mirren shows up. Well, I'll tell you about him, Walter Mirren is the sales vice-president. He's a good guy, you know? I've known him for many years. The trouble is he's so conservative, so short-sighted. I had been trying to explain him the rational behind deliveries and how the opt patient program works. I mean I've been trying to do this for months. He just doesn't listen, he says this is foolish, this type of retail has no future. If we go ahead with it, we will have to go back soon to drug stores. We'll have to bag them to buy Opti again. He thinks marketing has no role in retail channel decisions. He patronizes me. I mean just because he's older and he has more experience in sales only. My proposal, again, was this close to be accepted. But then Walter had to show up at the meeting, mess up the whole thing. Now our president is mad at both of us. He wants us, Walter and I, to agree on one proposal. That's impossible, that's impossible. We don't see eye to eye, he's so stubborn. I think I will do our President should just take my side, approve the proposal. He keep saying, we need more big products, we need more big products. Well, I have showed how to make Opti a big product. Okay, thanks for letting me tell my side of the story. I know Walter will speak to you and tell his side of the story. I said, he's a good guy, but his point of view just lacks good sense, lacks good sense. Okay, good. [SOUND]