Hello. Effective SEO strategy isn't just about content. We technical SEO, you'll lay structural foundation for your content, so that search engines can more easily discover the content on your site. In this lesson, we'll introduce you to the concept of technical SEO and explain how it is distinguished from on-page and off-page SEO. We'll also discuss the importance of technical SEO and how it fits within your overall SEO strategy. While on page optimization and content are extremely important to SEO. Technical SEO helps set the proper foundation for all of your SEO efforts. Being able to determine technical issues within a site is important when working with clients, building new sites, going through redesigns or as a technical audit before moving on to content related recommendations. Without this proper foundation in place, the content you produce may not even be discovered by search engines. This can cause a great deal of frustration. Ensuring the site is capable of supporting your on page SEO recommendations is essential to the success of any SEO strategy. The term technical SEO can sound very intimidating to some, but don't worry, you don't need to learn how to write code or how to build a website, to understand technical SEO and make effective recommendations. Technical SEO is a necessary part of the overall process of creating a fully optimized website. Generally, you want to start out with technical reviews, then move on to providing content and keyword recommendations. And then, move on to an off-page strategy that will help support your previous SEO efforts. Technical SEO looks at many different things but some common technical concerns that we will be discussing include XML site maps, robots.txt files, site errors, 404 page best practices and using redirects appropriately. That completes the video portion of this lesson.