Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Social Media: Help or Hinder?
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来自 University of California, Davis 的课程
Search Engine Optimization Fundamentals
University of California, Davis
课程 2（共 6 门，Specialization Search Engine Optimization (SEO)）
从本节课中
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
与讲师见面
Rebekah MaySEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education
