Social Media: Help or Hinder?

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来自 University of California, Davis 的课程

Search Engine Optimization Fundamentals

926 个评分

University of California, Davis

Search Engine Optimization Fundamentals

926 个评分

课程 2（共 6 门，Specialization Search Engine Optimization (SEO)）

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

从本节课中

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

Introduction to Off-page SEO0:49

Off-site SEO Elements6:30

Who is Linking to Your Content?6:26

Social Media: Help or Hinder?5:03

与讲师见面

Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

You now have a good idea of how links can help optimize your search engine results

and impact your page authority.

But recent analysis shows that social media can

indirectly impact your site as well.

In this lesson, we'll look at how social media can help improve your SEO strategy

and the importance of this being an early part of your promotion strategy.

We'll look at specifically, how to use Twitter and

Pinterest to maximize site results.

Let's explore how social media can be part of a long-term offsite strategy.

The next area we want to focus on when it comes to offsite SEO is social media.

There has been a lot of analysis done over the last couple years, and a decent

correlation between social media usage and higher rankings has been discovered.

When looking at studies like this,

it's important to note that correlation never means causation.

However, the link between social media usage and

rankings could mean there is an indirect influence on SEO through growing and

engaging your online user base.

Even without a direct influence on SEO, a good social media strategy

can increase your overall brand visibility online and

help earn a better reputation, allowing your site to receive more traffic.

It's important to note that Google has stated they do not have an algorithm

that takes specific social media factors, like followers and

engagement, into account when determining your ranking.

But, like any webpage, if it is accessible to Google and

contains a link, this link is crawled.

So, the more people that tweet a link about your website or

share a link to your website on Facebook,

the more opportunities Google has to discover and index pages on your site.

Links and tweets and social profiles are all considered no follow links,

which means they pass no authority from one site to the next.

So while these may appear in your backlink profile,

they are not counted as links that will boost your site authority.

However, tweets are crawled and indexed.

So the more people who tweet about you or

your brand, the more opportunities a reference to your brand,

with the link to your site, has of showing up in search results.

This can increase referrals from social channels and

build better brand recognition.

We know from past lessons that developing a brand

is important to your overall SEO strategy.

And this may increase in the coming years.

It takes time to build up an audience of engaged users.

And because of this, social media is not only useful to SEO, but

to your broader marketing and branding efforts.

It's advisable to make social media an early part of your

overall promotion strategy.

It's also a good idea to optimize your social media profiles and

properties effectively, so they can be easily discovered in search.

For example, you want people searching for your brand

to be able to find your website, your Twitter profile, your Facebook page, and

any other social properties that may make sense with your brand, such as Pinterest.

Pinterest itself offers many great SEO opportunities, as many of their pins and

boards are indexed in Google and can rank highly for related search queries.

There have been many times where I am researching a specific subject, only to

find a Pinterest board ranking in the top five results on page one of Google.

This can offer a lot of value to your business if used effectively.

For example, I searched for decorating ideas for small living rooms and

this is a great long-tail keyword and the Pinterest board is my fifth result.

Pinterest can rank really well for long-tail niche keywords.

Optimizing Pinterest boards effectively can really help to draw visitors to your

site with well placed pins and useful descriptions.

One thing I have noticed are boards with a lot of active followers

tend to rank better in search.

So this goes back to the importance of developing a healthy following with

good engagement.

As you can see, developing a social media presence can provide good secondary

benefits to your overall SEO strategy and should be considered as part of

an effective offsite SEO strategy to increase brand presence and recognition.

That completes the video portion of this lesson.

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