1.9 Group Dynamics: What Role Will You Play?

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商务英语课程:市场与营销英语 Marketing & Sales

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Arizona State University

商务英语课程:市场与营销英语 Marketing & Sales

3 个评分

课程 3（共 4 门，Specialization 商务英语课程 Business English）

如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills

从本节课中

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色，如何给予你的意见或是尊重地不同意他人的看法，以及激荡出营销用语和技巧，以促进产品推出有成功的表现。在这集的挑战篇中，你将会看到在激荡会议前的准备阶段等案例，如杰克趋前问布姬丽特，还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

1.9 Group Dynamics: What Role Will You Play?4:38

1.12 Agreeing/Disagreeing In Meetings4:34

与讲师见面

Andrea Mürau Haraway
International Educator
Arizona State University, Global Launch
Wanda Huber
International Educator
Arizona State University Global Launch
Jenny Young
International Educator
Arizona State University Global Launch
Beatriz Fuentes-Anderson
International Educator
Arizona State University Global Launch

Welcome back to English for Marketing and Sales.

In this video we will focus on the roles individuals play in group dynamics.

The study of group dynamics began in the middle of the 20th century

with Kurt Lewin's scientific study of group behavior.

He used the term dynamic to show how groups tend to be powerful,

active, fluid, transformative entities.

In business focused research, groups have been studied for

many reasons including motivation, leadership,

productivity, focus groups, idea creation, and goal setting.

Though we view the group as a whole, it is really made up of individuals.

And much research has been done on both the individual's influence on the group

as well as the group's influence on the individuals.

But so much has been written and

studied about group dynamics that we can't possibly touch upon it all here.

Instead, for the purpose of this course, we'll focus on the communication roles,

both negative and positive, that individuals can play within a group.

Let's begin with the Negative Roles.

Negative roles are usually when an individual focuses on personal needs,

taking away from the group focus.

These include blocking, dominating, clowning, and withdrawing.

As Jenny pointed out, blocking is when a person prevents conversation,

interrupts is critical of others ideas, often disagrees,

and generally creates an atmosphere of evaluation apprehension.

In other words, others are afraid to speak up in case the blocker knocks them down.

Dominating is when a person talks too much or

too often, which deters others from speaking.

This behavior can encourage others to withdraw from participation.

They just give up.

Clowning is when a person uses humor

without actually adding quality to the discussion.

Often a person will do this to appear as if he or

she is actively involved in the discussion,

when in fact they're not really working to move the conversation forward.

And this behavior can quickly derail the conversation if it's allowed to continue.

And finally, withdrawing is when a person simply does not participate.

This can happen for many reasons.

They may not agree with the path that was decided.

They may resent the person who's idea was chosen.

They may not feel their ideas are valued.

Or they may simply be too tired to engage.

To counteract this negative roles, there are positive roles you can take on.

Some positive roles are task-based.

That is, they focus on a task.

Examples of task-based roles are seeking and giving information.

Energizing the team, taking notes and sharing that information with others.

Expanding on what others have said, initiating conversation or

offering new ideas.

Positive task-based behavior can help control the clowns and

balance the dominators or blockers in the group.

Other positive roles are maintenance roles.

These roles focus more on relationship building.

Some examples of these are encouraging participation, finding opportunities for

compromise, or seeking harmony during conflict.

Let's review the takeaways from this lesson.

Negative rolls impede progress and include blocking, dominating,

clowning and withdrawing.

Positive roles include task-based roles,

which work to support the group in accomplishing the tasks.

As well as maintenance roles which work to build positive relationship

among the group members.

What is important to remember about the roles and

groups is that the role you take on is a choice.

You choose to have a positive or a negative influence on the dynamics.

What will your choice be?

If you're interested in learning more about group dynamics

our other course in the specialization english from management and leadership.

Discusses the phases of group development and

the leadership roles you can take to guide groups successfully through those phases.

Thanks for watching English for marketing and sales.

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