Bang, bang cried the book when the schnout came up. May bay goods in the batabub and he won't babala. Who incurs what to do? Even though you may have a visual picture of the page I'm reading from this popular children's book, King Bidgood's in the Bathtub. And can decipher what is happening based on context clues. With my nonsense words, such as babala and inchors, it still makes it very difficult to understand what's going on in the story. You are able to recognize the English words, so you knew I wasn't speaking a different language. But were you still having a difficult time understanding the story? Don't worry, I was too. I'm happy to see you again in English for Marketing and Sales. In this lesson, we're going to build off of the last lesson and learn how to present and report on those charts and graphs. You'll be given the skills so that your important information won't be difficult to understand like the scenario we just experienced. Let's first begin with our pie chart. We were able to learn it represents the different age groups of those who would most likely use BioDent toothpaste. So when presenting information, it's easiest and most important to give the title and variable of the information in the legend first. This is what we will call getting your feet wet. It helps your listeners get oriented, and it gives you time to collect your thoughts. Because much of this information can be read directly from the chart. In reading, the king big good book. It would have helped you if I explain that is a humorous book about a king that doesn't want to get out of the bath tub. Are you ready for an example? In this pie chart, I would start by saying something like, as you can see this pie chart shows the great work of our marketing team. The results show the demographic breakdown of BioDent's most likely consumers. Five different categories of age groups are represented. This would be a good time to inject the power of pointing. As you present, use a laser pointer, a stick your finger, a computer mouse or something that visually shows the audience part of the graph that you were specifically talking about. This will also help hold your audiences attention. Next, to side what areas of graph you'd like to highlight. You don't want to read every number. What is of great importance? What is of concern? So I would continue in my presentation with something like, the orange slice shows that 43% of those likely to purchase BioDent were women between the ages of 15 and 65. At this point, either further explain your ideas or pose a question for your team members such as, what does this mean for us as we further our advertising campaign. Then I would continue with an area of concern. That is, our senior men's group, ages 66 and beyond. They aren't very interested in changing their tooth brushing habits. Is there something different we can do to target them, or to balance out the pieces of this pie? You may want to continue on with the discussion, or ask your group if they need clarification or have any questions. If the numbers on the chart, or the graph, are big and visible to your team, you can also round your numbers to make your presentation flow smoother. You don't want to be dishonest in any way or make it sound like you're exaggerating or diminishing situations. But if they can see the numbers they will also see and understand that you are approximating. For example instead of saying 43%? You can say nearly half of the people likely to buy Bio-Dent toothpaste were women. This trick is also very useful when producing long and difficult numbers. If the number is 522,967, it's much simpler to just say over half a million. Other words that you can use to show estimates are approximately, about, just under, just over, and roughly. Let's take a look at the bar graph next. To present this graph I would start with my title, and then explain the x and y axis. For example, in this graph we can see that based on questions answered about Biodent, a wide range of either yes, no, or maybe answers are given. It looks like roughly 90 people were surveyed each time. Let's take a look at the blue bars. Those are our yes answers. I'm a little concerned about the question if BioDent is more expensive than your regular toothpaste, would you buy it? It seems only 10% would do it. We know the cost of our toothpaste has been heavily researched but that is a matter we may need to take to the drawing board one more time. Does anyone have any questions about these numbers? Are you ready for your turn? You're going to explain the line graph. It's similar to the bar graph. Ready set go. Wow, what a pro. Here's how I would present the information on this line graph. This graph shows if the number of hours spent every day per employee while conducting this marketing research, we can see the number of hours represented on the left, and months we conducted the research on the bottom. All of the lines show peaks, and at different times. The surveyors were very busy in April. But able to spend less hours daily in May. The surveyor's duties will continue to decline and the analyst's responsibilities may increase in the coming months. What are the takeaways from this lesson? When presenting information from graphs and charts, it's important that you understand and are able to interpret the information first. Like the King Big Good analogy, remember to use words and phrases that are familiar to your audience. You don't need to read every number, only those that are of great importance, or of great concern. Use something to point with. Get your feet wet, by reading the title and explaining the information on the axis or in the legend first. For big numbers that the audience can clearly see, use estimations. Thanks for joining me, see you next time in English for Marketing and Sales. Good bye!
