2.14 Graph and Chart Presentation

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来自 Arizona State University 的课程

商务英语课程:市场与营销英语 Marketing & Sales

1 个评分

Arizona State University

商务英语课程:市场与营销英语 Marketing & Sales

1 个评分

课程 3（共 4 门，Specialization 商务英语课程 Business English）

如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills

从本节课中

产品的看法 Product Perception

你曾经做过调查吗?你会看到一案例，如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程，我们将探讨曲线图，图表和问题来写强而有力的意见调查报告。在有自信地做简报之前，我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

2.11 Chart and Graph Interpretation5:17

2.14 Graph and Chart Presentation7:00

与讲师见面

Andrea Mürau Haraway
International Educator
Arizona State University, Global Launch
Wanda Huber
International Educator
Arizona State University Global Launch
Jenny Young
International Educator
Arizona State University Global Launch
Beatriz Fuentes-Anderson
International Educator
Arizona State University Global Launch

Bang, bang cried the book when the schnout came up.

May bay goods in the batabub and he won't babala.

Who incurs what to do?

Even though you may have a visual picture of the page I'm reading from this popular

children's book, King Bidgood's in the Bathtub.

And can decipher what is happening based on context clues.

With my nonsense words, such as babala and inchors,

it still makes it very difficult to understand what's going on in the story.

You are able to recognize the English words, so

you knew I wasn't speaking a different language.

But were you still having a difficult time understanding the story?

Don't worry, I was too.

I'm happy to see you again in English for Marketing and Sales.

In this lesson, we're going to build off of the last lesson and

learn how to present and report on those charts and graphs.

You'll be given the skills so that your important information won't be difficult

to understand like the scenario we just experienced.

Let's first begin with our pie chart.

We were able to learn it represents the different

age groups of those who would most likely use BioDent toothpaste.

So when presenting information, it's easiest and most important

to give the title and variable of the information in the legend first.

This is what we will call getting your feet wet.

It helps your listeners get oriented, and

it gives you time to collect your thoughts.

Because much of this information can be read directly from the chart.

In reading, the king big good book.

It would have helped you if I explain that is a humorous book about a king that

doesn't want to get out of the bath tub.

Are you ready for an example?

In this pie chart, I would start by saying something like,

as you can see this pie chart shows the great work of our marketing team.

The results show the demographic breakdown of BioDent's most likely consumers.

Five different categories of age groups are represented.

This would be a good time to inject the power of pointing.

As you present, use a laser pointer, a stick your finger,

a computer mouse or something that visually shows the audience

part of the graph that you were specifically talking about.

This will also help hold your audiences attention.

Next, to side what areas of graph you'd like to highlight.

You don't want to read every number.

What is of great importance?

What is of concern?

So I would continue in my presentation with something like,

the orange slice shows that 43% of those likely to purchase

BioDent were women between the ages of 15 and 65.

At this point, either further explain your ideas or pose a question for your team

members such as, what does this mean for us as we further our advertising campaign.

Then I would continue with an area of concern.

That is, our senior men's group, ages 66 and beyond.

They aren't very interested in changing their tooth brushing habits.

Is there something different we can do to target them, or

to balance out the pieces of this pie?

You may want to continue on with the discussion, or

ask your group if they need clarification or have any questions.

If the numbers on the chart, or the graph, are big and visible to your team,

you can also round your numbers to make your presentation flow smoother.

You don't want to be dishonest in any way or

make it sound like you're exaggerating or diminishing situations.

But if they can see the numbers they will also see and

understand that you are approximating.

For example instead of saying 43%?

You can say nearly half

of the people likely to buy Bio-Dent toothpaste were women.

This trick is also very useful when producing long and difficult numbers.

If the number is 522,967,

it's much simpler to just say over half a million.

Other words that you can use to show estimates are approximately,

about, just under, just over, and roughly.

Let's take a look at the bar graph next.

To present this graph I would start with my title, and then explain the x and

y axis.

For example, in this graph we can see that based on questions answered about Biodent,

a wide range of either yes, no, or maybe answers are given.

It looks like roughly 90 people were surveyed each time.

Let's take a look at the blue bars.

Those are our yes answers.

I'm a little concerned about the question if BioDent

is more expensive than your regular toothpaste, would you buy it?

It seems only 10% would do it.

We know the cost of our toothpaste has been heavily researched but

that is a matter we may need to take to the drawing board one more time.

Does anyone have any questions about these numbers?

Are you ready for your turn?

You're going to explain the line graph.

It's similar to the bar graph.

Ready set go.

Wow, what a pro.

Here's how I would present the information on this line graph.

This graph shows if the number of hours spent every day per employee while

conducting this marketing research, we can see the number of hours represented

on the left, and months we conducted the research on the bottom.

All of the lines show peaks, and at different times.

The surveyors were very busy in April.

But able to spend less hours daily in May.

The surveyor's duties will continue to decline and

the analyst's responsibilities may increase in the coming months.

What are the takeaways from this lesson?

When presenting information from graphs and charts,

it's important that you understand and are able to interpret the information first.

Like the King Big Good analogy, remember to use words and

phrases that are familiar to your audience.

You don't need to read every number, only those that are of great importance,

or of great concern.

Use something to point with.

Get your feet wet, by reading the title and

explaining the information on the axis or in the legend first.

For big numbers that the audience can clearly see, use estimations.

Thanks for joining me, see you next time in English for Marketing and Sales.

Good bye!

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