"We are the problem"

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来自 National Research Tomsk State University 的课程

Presentation skills: Speechwriting and Storytelling

73 个评分

National Research Tomsk State University

Presentation skills: Speechwriting and Storytelling

73 个评分

课程 1（共 4 门，Specialization Presentation Skills: Speechwriting, Slides and Delivery）

“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why? Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims. In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language. This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.

从本节课中

Part 2: Sustaining interest

This week is about the storytelling and how to apply it to your presentation content. What a story is in a nutshell. Why stories are the best form of conveying information. How to create a conflict. How to sustain interest of the audience during your middle part of the presentation.

Sustaining interest. Stories.1:57

What's a story structure?6:56

How do we create conflict?4:32

"They are the problem"7:44

"We are the problem"2:57

"Your thinking is the problem"4:57

Sustaining interest4:40

What do you do once you found a conflict?7:13

与讲师见面

Alexei Kapterev
Lomonosov MSU BS

The third way to create conflict in your presentation would be to say,

we are the problem, or rather we were the problem in the past,

it was something that we've done and now we're here to solve it.

Let me give you a few examples.

This is Steve here, one more time, he's presenting an iPhone with Retina Display,

and he's comparing it to the old Non-Retina Display, presumably.

And of course the new display looks much better because, well, it's new.

One more example.

Why didn't you buy the iPhone, and people were saying well, it's too expensive, 56%.

Of all the people asked said it's too expensive.

I've created this problem, now I'm here to solve it.

I am making my product cheaper compared to what it was before.

So, this might look a bit counterintuitive,

should I attack my own product in the presentation?

And the answer is well, probably yes.

In a presentation of iCloud,

which is a cloud storage for files on a Macintosh computer.

Steve said, well it all just works wonderfully, but

I know what you're thinking about.

Isn't this the same company who brought me Mobile Me,

which was the previous version of the same service which didn't work all that well.

And there was a huge laughter and applause in the audience because it takes

courage to bring this topic out, and Steve said well, trust me,

we have learned a few things after that whole Mobile Me disaster.

So and here actually explained what's new compared the old product.

So, by all means go ahead and attack your own products,

discuss counter-arguments, discuss obvious counter-arguments,

things that the audience might be thinking and even discuss non-obvious

counter-arguments if you're talking to intelligent and highly critical audience.

Go ahead and surprise them with your counter-arguments.

I know many people ask me well, Alex how do you deal with uncomfortable questions?

And the correct answer would be you should sit and

write down a list of all the questions that you don't want to

answer during the presentation, then find an answer and

incorporate those questions and answers in your presentation.

In fact you probably should build you whole

presentation around uncomfortable questions.

That would be perhaps the most interesting presentation one can ever create.

So, ask yourself uncomfortable questions.

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