Service vs. Product Marketing in Sports

video-placeholder
Loading...
西北大学
4.7(817 个评分) | 22K 名学生已注册
查看授课大纲

审阅

4.7(817 个评分)
  • 5 stars
    78.09%
  • 4 stars
    19.09%
  • 3 stars
    2.20%
  • 2 stars
    0.36%
  • 1 star
    0.24%
BB
Jun 15, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

VS
Oct 15, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

从本节课中
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

教学方

  • Placeholder

    Candy Lee

    Professor

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。