Marketing Myopia: Focus on "Needs" for Long-Term Advantage

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您将学习的技能

Business Model, Innovation, Business Value, Innovation Management

审阅

4.8(276 个评分)
  • 5 stars
    234 ratings
  • 4 stars
    31 ratings
  • 3 stars
    11 ratings
SD

Jun 24, 2019

I absolutely liked this course. The content is very relevant and is well paced for self-learning. I would highly recommend to anyone who wants to understand strategic innovation.

MM

May 20, 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

从本节课中
Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

教学方

  • Raj Echambadi

    Raj Echambadi

    Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
  • E. Geoffrey Love

    E. Geoffrey Love

    Associate Professor

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