Marketing Myopia: Focus on "Needs" for Long-Term Advantage

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您将学习的技能

Business Model, Innovation, Business Value, Innovation Management

审阅

4.8(257 个评分)
  • 5 stars
    219 ratings
  • 4 stars
    29 ratings
  • 3 stars
    9 ratings
MM

May 20, 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

TR

Apr 11, 2018

This is an excellent course. The material is helpful and Dr. Echambadi does an excellent job at breaking down key concepts and giving ample examples.

从本节课中
Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

教学方

  • Raj Echambadi

    Raj Echambadi

    Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
  • E. Geoffrey Love

    E. Geoffrey Love

    Associate Professor

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