Module 2 Summary: June 23, 2014

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来自 University of Illinois at Urbana-Champaign 的课程

自给自足的市场

22 个评分

University of Illinois at Urbana-Champaign

自给自足的市场

22 个评分

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

从本节课中

Consumers and Entrepreneurs in Subsistence Marketplaces

In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.

Module 2 Live Session: January 25, 20145:12

Module 2 Summary: June 23, 20142:32

与讲师见面

Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration

Welcome.

I'm Madnu Viswanathan.

Last week we had the 5th subsistence

Marketplace Conference right here in Urbana-Champaign, Illinois.

We had a number of visitors from around the world.

Practitioners, Account Admissions, students and so on.

It was a very interesting gathering, where we focused

on our bottom up approach to understanding subsistence marketplaces.

Speaking of understanding, you are at the point

of understanding how subsistence consumers and entrepreneurs function.

And you will move on to looking at other issues, such as how these

marketplaces work, as well as the needs

products and markets that are involved there.

We start you off with day in the life of videos

and quite a bit of research from India and the United States.

But as we move along we will have day in the life

videos from Argentina, we'll have a visit to Tanzania and so on.

So, what we want you to do is use our

day in the life videos to date, as your anchor.

But at the same time, you are learning about subsistence

marketplaces around you or you already know about these marketplaces.

So that's your other anchor.

And as we go along we will get global in terms

of looking at subsistence marketplaces in a couple of other contexts.

I am also learning about subsistence

marketplaces by reading the forums, in terms

of the different insightful postings that

are there, about marketplaces in your communities.

Which leads me to the project, I hope you consider the project track.

Even if you do not have a marketplace that's nearby or

an issue that you would like to focus on, we would

encourage you to use the Day in the Life videos we

have, and perhaps think of a hypothetical project in that context.

It could be from the Day in the Life videos in India or in Argentina and so on.

If you are looking for a topic, an issue and you have a

difficult time coming up with one, we

encourage you to look into Marketplace Literacy.

This is an issue that we've been working on for a long

time and we'll be able to share quite a few materials as well.

Finally, we will try our very best to be

responsive to the issues that arise in the course.

We have a wonderful team from around the world and we will

do our very best to provide a quality learning experience to you.

I also encourage you to view the

rebroadcasted videos, from our previous offering in Coursera.

Thank you very much, good luck and see you online.

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