Building Perceptual Maps - Part 1

Loading...
查看授课大纲

审阅

4.4(45 个评分)
  • 5 stars
    58%
  • 4 stars
    27%
  • 3 stars
    16%
EW

Dec 06, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

从本节课中
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

教学方

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。