Using Factor Analysis to Identify Underlying Constructs - Part 2

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来自 Emory University 的课程
Survey analysis to Gain Marketing Insights
29 个评分
Emory University
29 个评分
课程 4(共 6 门,Specialization Foundations of Marketing Analytics
从本节课中
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

与讲师见面

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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