So, laying out the process for
an engagement first starts with seeking to understand.
We want to understand the problem that we're going into to solve.
So, in the case of this engagement, we had our research team look to understand
the organization from an outside perspective.
What's the media like around the organization?
What change has been happening?
If it's public, what's going on with the stock?
But that's not the case here.
But just doing our best to understand on an outside basis
what is this organization like?
Then we all seek to understand the industry.
So, what is this broader landscape that the organization's operating in?
How are their competitors operating?
What changes are happening?
And are there any emergent trends that we should be aware of?
So, that first part of the process is just seeking to understand on an outside basis.
Then our process looks within.
So, we seek to say all right, there is a complex organization here, and
it's within an industry.
How can we learn about lived experience, the culture,
the design, beyond what you'd see written in a document?
And a great way to do that is through interviews and assessments.
To the point of interviews, and for
this case, we had our team members go to over 100 client sites in a 90 day period
to interview a bunch of people, collect their notes, and put them together.
Those interviews are often sort of ethnographic.
So that takes on an anthropological skill set.
We seek to not be biasing our guiding, but just say, give me the grand tour.
What's your job like?
What's this organization like?
And putting that together, we get a nice piecemeal picture of
what's happening across levels of the organization.
Then, as far as assessments, Inter-Growth uses this tool called total for
index, which is an algorithmic assessment
that measures a bunch of different variables in lines of leadership,
culture, and experience, capabilities in a lot of cool ways.
The mathy words behind there, is they use a standard normal model and
a relative model.
Put a bunch of data together, and end up with actionable data,
by which we can draw insights from what's happening across the organization,
having heard from a lot more voices than can even be interviewed.
And so, seeking out understanding of those two parts, first on the outside basis,
then on the inside basis, that's the first chunk of the process.
