Let's say that you are maybe in a garage, working on something.
You're a classic entrepreneur, starting up something and
you're not driven to make this thing huge.
It's a lifestyle for you.
You could also think of it maybe a hobby?
It's a hobby that's fun and
you might want to start make a little money, making a little money out of it.
Or at least paying for your supplies.
Maybe, it's a little more than that.
It's a small little family business.
You, you'll be happy if you do this for, for your career for 20 years, 30 years.
Hand it off to your to your, descendants or whatever the case may be.
But you're creed is not driven to do something big and
then you're not going to go out and get a lot of money.
You don't see this as an investable thing, you're going to do this on your own,
try a little something on your own out of your own savings.
So if you're in a corporation that same thing might
sound something like it's a strategic move.
Or it's something we want to start dabbling in,
but we're not in a particular hurry to, to do this.
So we have some strategic interest.
Let's start some small deployment of resources in to
a certain area that's maybe high risk or whatever.
And we'll talk about, we'll talk about radical vs incremental in a,
in a few examples in the future here which also relates.
But say this is not this is not meant to be some gigantic thing in the corporation.