What Makes a Good Trademark?

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您将学习的技能

Marketing, Brand Management, Strategic Planning, Value Proposition

审阅

4.8(109 个评分)
  • 5 stars
    86.23%
  • 4 stars
    11%
  • 3 stars
    1.83%
  • 2 stars
    0.91%
MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

SC

Jun 05, 2020

It was an amazing experience attending lectures and undergoing the course.

从本节课中
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

教学方

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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