What Makes a Good Trademark?

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宾夕法尼亚大学
4.9(37 个评分) | 1K 名学生已注册
课程 3(共 4 门,知识产权法 专项课程
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您将学习的技能

Marketing, Brand Management, Strategic Planning, Value Proposition

审阅

4.9(37 个评分)
  • 5 stars
    31 ratings
  • 4 stars
    6 ratings
RM

Aug 29, 2019

The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.

CH

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

从本节课中
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

教学方

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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