The first technique I'm gonna teach you is personas, the second is journey maps,
the third is diagrams, and the fourth is the two by two matrix.
By the end of this you'll have a much better sense of all that data points you
collected, and a sense of how to move forward with the data.
Let's start with personas.
Personas help create memorable,
realistic characters that represent the set of stakeholders.
Consider for example, the research we were doing on an e-commerce site.
We interviewed many people, very different people have different interests, but
in the end we made a composite character that captured many of the needs and
the values of those people together.
So what's the first step in creating persona?
Much like in organizing data, you wanna get out all the information.
You wanna think about a couple things.
What are all the things that people said that you talked to?
What were all the things that they were thinking?
What did they tell you were thinking?
What were they feeling, and then what were they doing?
Get this all out.
I find it's helpful if you put it on post it notes and
spread it out on a table with your team, to look at it all together.