Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
The Right Degree of Diversification
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您将学习的技能
Strategic Management, Strategic Thinking, Business Strategy, business competition
审阅
AC
Oct 26, 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
MS
Nov 09, 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
从本节课中
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
教学方
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration