Separate the Pain of Paying from Consumption

Loading...
查看授课大纲

您将学习的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

审阅

4.8(180 个评分)
  • 5 stars
    152 ratings
  • 4 stars
    25 ratings
  • 3 stars
    2 ratings
  • 2 stars
    1 ratings
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

RS

Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

从本节课中
Considering the Human Nature of Customers

教学方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。