Week 4 Introduction

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您将学习的技能

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

审阅

4.8(303 个评分)

  • 5 stars
    85.47%
  • 4 stars
    12.87%
  • 3 stars
    0.99%
  • 2 stars
    0.33%
  • 1 star
    0.33%

EV

Jun 24, 2020

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Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY

Nov 2, 2020

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Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

从本节课中

Considering the Human Nature of Customers

教学方

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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