Value Mapping: Sandisk vs PNY

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您将学习的技能

Competitor Pricing Models, Pricing Strategies, Pricing to Competition, Price Discrimination, Market Segmentation

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4.8(116 个评分)
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RN

Aug 18, 2019

The course provides real life examples, case studies. It was very helpful!

MA

Sep 27, 2017

Excellent course with a lot of practical examples and great learning.

从本节课中
Predicting Competitive Reactions

教学方

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing

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