CLV: A Forward Looking Measure

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您将学习的技能

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

审阅

4.6(2,657 个评分)
  • 5 stars
    72%
  • 4 stars
    22%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    2%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

SK

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

从本节课中
Customer Lifetime Value

教学方

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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