CLV: A Forward Looking Measure

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您将学习的技能

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

审阅

4.6(1,179 个评分)
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    16 ratings
KP

Aug 12, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

从本节课中
Customer Lifetime Value

教学方

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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