Takeaways: Improving the Marketing Process with Analytics

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您将学习的技能

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

审阅

4.6(4,898 个评分)
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  • 4 stars
    20.17%
  • 3 stars
    2.87%
  • 2 stars
    0.89%
  • 1 star
    1.61%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

从本节课中
The Marketing Process

教学方

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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