Word of Mouth

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Social Network, Viral Marketing, Marketing, Marketing Strategy

审阅

4.7(2,996 个评分)
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RS

Aug 04, 2016

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

IM

Mar 02, 2016

Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.

从本节课中
The Power of Word of Mouth

教学方

  • Jonah Berger

    Jonah Berger

    Marketing Professor

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