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宾夕法尼亚大学
4.5(6,679 个评分) | 140K 名学生已注册
课程 1(共 5 门,商业分析 专项课程
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您将学习的技能

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

审阅

4.5(6,679 个评分)
  • 5 stars
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  • 4 stars
    1,726 ratings
  • 3 stars
    430 ratings
  • 2 stars
    98 ratings
  • 1 star
    52 ratings
AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

从本节课中
Descriptive Analytics

教学方

  • Eric Bradlow

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Raghu Iyengar

    Raghu Iyengar

    Associate Professor of Marketing
  • Ron Berman

    Ron Berman

    Assistant Professor of Marketing

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