Modelos de Negocios Impulsados por Datos

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宾夕法尼亚大学
4.8(182 个评分) | 8.5K 名学生已注册
课程 1(共 5 门,商务基础 专项课程
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您将学习的技能

Marketing, Promotion (Marketing), Consumer Behaviour, Online Advertising, Promotion And Marketing Communications

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4.8(182 个评分)
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FM

Apr 18, 2016

EXCELENTE CURSO, OFRECE UNA VISIÓN PANORÁMICA SOBRE EL MARKETING, AHONDANDO EN TEMAS IMPORTANTES SOBRE MARKETING MIX, BRANDING, Y COMPORTAMIENTO DEL CONSUMIDOR

VV

Mar 24, 2019

Easy to learn, and very usefull! I enjoy all the lessons, and I have much more knowledges about marketing!! (Sorry my english, I´m argentinian)

从本节课中
ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

教学方

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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