4.0 Branding and Naming

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您将学习的技能

Brand Management, Choosing Advisors, Brand, Entrepreneurship, Strategic Management

审阅

4.8(1,197 个评分)
  • 5 stars
    968 ratings
  • 4 stars
    202 ratings
  • 3 stars
    24 ratings
  • 2 stars
    3 ratings
GE

Sep 15, 2017

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

SA

Jun 08, 2017

This was my favorite of the course so far. Naming is a challenge and the process presented here has already been helpful. Also, the bias lesson was very well done and also very disappointing.

从本节课中
Module 4: Branding, Strategy, and Summary

教学方

  • Kartik Hosanagar

    Kartik Hosanagar

    Professor
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Ethan Mollick

    Ethan Mollick

    Associate Professor
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
  • Karl  T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation

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