Brand Elements: Color & Taglines

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您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.8(10,516 个评分)
  • 5 stars
    79.84%
  • 4 stars
    17.41%
  • 3 stars
    2.16%
  • 2 stars
    0.31%
  • 1 star
    0.26%
AT
Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK
Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

从本节课中
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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