Brand Messaging & Communication

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您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.8(11,015 个评分)

  • 5 stars
    80.10%
  • 4 stars
    17.15%
  • 3 stars
    2.13%
  • 2 stars
    0.32%
  • 1 star
    0.27%

MK

Dec 10, 2015

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Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 2, 2015

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Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

从本节课中

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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