Designing a Communications Campaign

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您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.8(11,068 个评分)

  • 5 stars
    80.10%
  • 4 stars
    17.15%
  • 3 stars
    2.14%
  • 2 stars
    0.32%
  • 1 star
    0.27%

AT

Jun 8, 2017

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT

Dec 2, 2015

Filled StarFilled StarFilled StarFilled StarFilled Star

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

从本节课中

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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