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Experiential Branding

Course video 7 of 44

Professor Kahn starts us off with the first of two Branding modules: Marketing Strategy and Brand Positioning. For an overview of all concepts covered in the course, please read the syllabus below. Additional info may be found in the Course Pages. Please participate in the discussion forums as your input will enhance the overall experience of this course!

宾夕法尼亚大学
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课程 1(共 6 门,商务基础 专项课程

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