Living in a Customer-Centric World

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来自 University of Pennsylvania 的课程
Introduction to Marketing
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University of Pennsylvania
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课程 1(共 6 门,Specialization Business Foundations
从本节课中
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

与讲师见面

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing

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