Segmentation and Targeting

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您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.8(9,908 个评分)
  • 5 stars
    79.66%
  • 4 stars
    17.60%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.25%
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

从本节课中
BRANDING: Marketing Strategy and Brand Positioning

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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