The Brand Named Jennifer

Loading...
宾夕法尼亚大学
4.7(6,965 个评分) | 180K 名学生已注册
课程 1(共 6 门,商务基础 专项课程
查看授课大纲

您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.7(6,965 个评分)
  • 5 stars
    5,492 ratings
  • 4 stars
    1,270 ratings
  • 3 stars
    160 ratings
  • 2 stars
    25 ratings
  • 1 star
    18 ratings
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

从本节课中
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

教学方

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。