Which Firms Are Customer Centric?

Loading...
查看授课大纲

您将学习的技能

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

审阅

4.8(9,764 个评分)
  • 5 stars
    79.60%
  • 4 stars
    17.66%
  • 3 stars
    2.13%
  • 2 stars
    0.33%
  • 1 star
    0.25%
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

从本节课中
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

教学方

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Jagmohan Raju

    Joseph J. Aresty Professor

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。