(8) 对客户中心化的更多反思 (3:21)

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4.8(212 个评分)
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CL
Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

LL
Apr 26, 2018

Acquired so much knowledge that can use in my career.

从本节课中
(第 2 周)客户中心化:产品中心化思想的局限性;客户中心化的机会和挑战
课程第2模块由Peter Fader教授授课,他会主要介绍与以客户为中心相关的概念。当前市场要求我们对客户行为做出快速反应,因此我们必须懂得如何关注正确的客户,从而获得战略优势。接下来几周内容将介绍以客户为中心的基础知识。如果您希望进一步了解Fader教授针对以客户为中心的观点,您可以关注他的Twitter账号(@faderp)。他常常会在Twitter上分享相关看法和读物。

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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